PELLIOT Brand Philosophy
Brand Positioning: Premier high-performance outdoor lifestyle brand
Brand Vision: To become the leading brand for a new generation of outdoor sports and gear, offering unparalleled outdoor experiences for those who cherish freedom and progress.
Brand Mission: To champion a new philosophy of natural outdoor living in and forge a harmonious future between humanity and nature.
Brand Story: Long ago in ancient China, a musician named Boya played music that sounded like towering mountains and flowing rivers. Only his friend Ziqi truly understood the nature in his melodies. Their bond showed how deeply humans and nature can connect.
This story inspires PELLIOT. We help you bridge city and nature — to escape, explore, and answer the timeless call of the mountains and the sea. Let's return to nature together.
Brand Slogan: Embrace the Wild
Brand Honors
2015 – Named one of the Top 10 Outstanding Brands in China’s Outdoor Industry
2016 – Won China’s Leading Outdoor Brand
2016 – Received the International Brand Equipment Award
2016 – Won the Annual International Brand Equipment Award (for the 1877/1878 PELLIOT jacket)
2017 – Won the Annual International Brand Equipment Award (for the City Series 0112 jacket)
2018–2020 – Won the China Textile Association’s Top 10 Textile Innovation Product of the Year for three years in a row
2024 – PELLIOT jacket received the IDA International Design Award (USA)
2024 – PELLIOT “Little Forest” sun-protective clothing won the Good Design Award (Japan)
2024 – PELLIOT “Little Forest” sun-protective clothing won the Muse Creative Awards (USA)
2024 – PELLIOT jacket and gold-label insulated jacket both won the Asia Outdoor Equipment Awards
2024 – Frost & Sullivan recognized PELLIOT’s down-filled waterproof jacket as the “First Down Waterproof Jacket Innovator in China”
Product Series
Our product matrix is built around four collections: THE LIMIT, PERFORMANCE, MOUNTAIN,CLASSIC and BUSINESS. Together, they form a versatile, all-scenario system for everything from technical outdoor performance to urban exploration.
THE LIMIT • Summit Series
Built for extreme environments. Perfect for professional mountaineers and adventure seekers facing harsh weather. Delivers outstanding performance at high altitudes and in freezing cold — so you can stay confident, enjoy the climb, and conquer the summit.
PERFORMANCE • Technical Series
Engineered for unpredictable conditions. Advanced tech, precision fabrics, and strong protection for professional outdoor athletes. With waterproofing, breathability, wind resistance, and insulation, it's made for high-altitude climbing, skiing, and trekking.
MOUNTAIN • Outdoor Lifestyle Series
Where product design meets natural aesthetics. Inspired by nature's diversity, this collection offers durable earth tones, high-visibility accents, and ergonomic cuts for comfort and freedom. Seamlessly move between city and wilderness — connect with nature and enjoy the outdoors.
CLASSIC • Everyday Outdoor Series
Powered by Pelliot's PT-CHINA fabric technology, this series blends performance, comfort, and modern style. Innovative designs, vibrant colors, and ergonomic shaping for easy movement. Perfect for outdoor lovers — from city streets to mountain trails.
BUSINESS • City Professional Series
Designed for the modern professional who moves between meetings, travel, and the outdoors. Clean, polished silhouettes with hidden outdoor performance — wrinkle resistance, breathability, light weather protection, and all-day comfort. From airport to office to an after-work walk, stay prepared and look sharp.
Brand Milestones
In 2012, the PELLIOT brand was officially established.
In 2013, PELLIOT Pelliot established the PT-CHINA technology platform.
In 2014, PELLIOT Pelliot officially announced that musician Yang Kun would be its first spokesperson.
In 2015, PELLIOT Pelliot became the designated equipment of the Oxford University Mountaineering Club.
In 2016, PELLIOT Pelliot joined Song Yujiang, China’s first anaerobic mountaineer, to reach the summit of Mount Everest.
In 2016, PELLIOT Pelliot officially announced that Bai Baihe, the “3-billion-box-office queen,” would become the brand’s spokesperson.
In 2017, PELLIOT Pelliot joined forces with Harper’s Bazaar to create the “Third Season of Bazaar Design Movement” with stars such as Jiang Shuying, Liu Kaiwei, and Yang Shuo.
In 2017, PELLIOT Pelliot became the sole designated supplier of the “National Snowmobile Racing Off-Road Championship” for three consecutive sessions.
In 2019, PELLIOT Pelliot teamed up with actors Hu Ge and Jin Chen to launch a celebrity-style sun-protective clothing.
In 2019, PELLIOT Pelliot launched the URBAN TECH series and made its debut at the Paris and Milan Fashion Weeks in 2020.
In 2020, PELLIOT Pelliot was invited to participate in Tmall’s “Wind Maker Program” and launch the “Fengchao” series of windproof jackets.
In 2021, PELLIOT Pelliot teamed up with POLARTEC, the American inventor of fleece fabric, to create aerospace-grade thermal equipment.
In 2021, PELLIOT Pelliot officially announced its new brand ambassador—Tong Liya.
In 2021, PELLIOT Pelliot joined forces with avant-garde designer Meng Huiting to launch the MEIHUITING collaboration series.
In 2022, PELLIOT Pelliot launched the brand-new IP series HIKER HIKER.
In 2022, PELLIOT Pelliot’s first brand experience center in China, PELLIOT SPACE, opened.
2023PELLIOT Pelliot Rebrands and Launches New Brand Proposition “Rushing Towards Nature”
In 2023, PELLIOt Pelliot partnered with global outdoor technology brands such as eVent, CORDURA, PRIMALOFT, DERMIZAX, POLYGIENE, and RECCO to launch a series of PERFORMANCE professional-performance products, including the North Star Hardshell Jacket, Sirius Down Hardshell Jacket, and Glacier 1000 Fill Power Down Jacket.
In 2024, PELLIOT Pelliot officially announced Cheng Yi as its global brand ambassador.
In 2024, PELLIOT Pelliot signed He Jing, China’s first female climber to summit Mount Everest without supplemental oxygen and the first Chinese woman to climb 13 eight-thousand-meter peaks without supplemental oxygen, making her a PELLIOT brand ambassador.
In 2024, PELLIOT Pelliot signed Xu Zhuoyuan, China’s youngest female mountaineer, making her a PELLIOT brand mountaineer.
In 2024, Pelliot became the official equipment sponsor for Tsinghua University’s mountaineering team, rock-climbing team, and scientific expedition team.
In 2024, Pelliot became the officially designated equipment provider for Peking University’s Mountain Eagle Society, Peking University Mountaineering Team, Rock Climbing Team, and Scientific Expedition Team.
In 2024, as a key demonstration unit of the General Administration of Sport of China, Pelliot has been actively offering advice and suggestions for the development of outdoor sports in China. It has long supported outstanding Chinese athletes in their challenges to climb the world’s highest peaks, assisted Chinese explorers in conducting expeditions of significant scientific research value, and supported the development of outdoor sports programs at universities such as Tsinghua University, thereby consistently practicing corporate philanthropy and sustainable development.
In 2024, PELLIOT supported the passionate run, and the “Pelliot Cup” Bozhou Marathon 2024 came to a successful close.
In 2024, PELLIOT Pelliot launched the PELLIOT SUMMITS EXPEDITIONS exploration program, in collaboration with influential media platforms such as Xiaohongshu and Hiking China, aiming to lead outdoor enthusiasts in exploring every peak on the seven continents.
Core Technology PT-CHINA
PT-CHINA
(Pelliott Technology China) is a technology platform independently developed by Pelliot based on “new natural technology”, and its PT-CHINA series products have won the “Top 10 Innovative Textile Products of the Year” award from the China Textile Association multiple times.
STORM BREATH Waterproof and Breathable Technology
By laminating a highly microporous membrane to the inner layer of the fabric, waterproof yet breathable performance is achieved. The membrane is specially engineered from nanoscale molecular materials to deliver exceptional water resistance, breathability, and moisture-wicking properties. With a waterproof rating of 20,000 mm H₂O+, it meets the standards for heavy-rainfall conditions.
STORM SHIELD Wind Shield Technology
A waterproof, breathable membrane is laminated between the outer fabric and the fleece lining, delivering superior warmth compared with traditional three-layer fabrics while significantly reducing friction-induced noise. At the same time, it boasts exceptional breathability, allowing sweat vapor to escape rapidly, keeping you dry and comfortable at all times and providing effective protection against wind chill.
STORM DRY Quick-Drying Technology
Excellent sweat-absorption, capillary wicking, and breathability enable rapid absorption of sweat and efficient removal of moisture from the skin’s surface, effectively addressing issues such as fabric that feels dry yet fails to absorb sweat, or damp clothing that clings to the body and takes a long time to dry. This provides a cooling sensation when worn in summer or in hot, humid environments.
P-ENERGY TECH Thermal Energy Reflection Technology
Efficiently reflects body heat to create an insulating layer that blocks cold from penetrating; offers 20% greater warmth compared with conventional cold-weather materials; incorporates resin bonding in the manufacturing process for enhanced durability and long-lasting heat retention; a matrix-based structure improves breathability, wicking away excess heat to keep you dry.
WARM LOCK Temperature-Keeping Technology
Through a special manufacturing process, the material features increased fiber spacing and a fluffy, porous structure that effectively absorbs and traps the body’s generated heat within its interstitial spaces, thereby providing excellent warmth retention.
STRETCH Elastic Technology
The fabric is blended with high-elastic spandex, whose molecular structure consists of chain-like, stretchable microstructures, imparting exceptional elasticity and stretchability to the material.
ECO EARTH Environmental Protection Technology
Free from harmful dyes and carcinogens, ensuring peace of mind and gentle care.
DWR water-repellent technology
When rainwater strikes the fabric’s surface, the “lotus-effect” repels the water, preventing it from penetrating.
BEAM SCREEN Light Shield Sun Protection Technology
With a UPF rating of 2000+, it blocks 99.95% of ultraviolet rays across multiple wavelength bands.
COOLWINK Instant Cooling Technology
Cooling particles are infused into the fabric, providing instant cooling—cool to the touch in an instant.
Global Outdoor Technology Strategic Partnership
PELLIOT Pelliot has formed strategic partnerships with several global outdoor technology companies to develop the PERFOERMANCE series of professional-performance products that are industry-leading.