As winter sports enter an unprecedented era of global growth, vast ice rinks and snow-covered landscapes are emerging as new frontiers for people to explore nature and challenge themselves. Snow and ice—nature in its purest form—embody a spirit of passion, vitality, and transcendence that resonates deeply with the essence of the outdoors. In China, the vision of "300 million people participating in winter sports" has become a reality, with a powerful wave of winter sports drawing people toward the mountains and frozen wilds. This movement echoes the philosophy championed by PELLIOT, China's high-performance outdoor lifestyle brand: "Embracing Nature." Whether ascending a treacherous peak or gliding across a snow line, each journey reflects humanity's profound yearning for the natural world—and a courageous dialogue with it.

Against this backdrop, PELLIOT officially announces a landmark series of strategic partnerships: becoming an Official Partner of the International Skating Union (ISU), an Official Partner and Exclusive Apparel Supplier of the International Ski Mountaineering Federation (ISMF), and the Exclusive Apparel Supplier for the FIS Freestyle Ski Big Air World Cup. These collaborations with three prestigious international winter sports organizations mark the recognition of PELLIOT's technological strength and professional quality on the world's premier stage. Moving forward, the brand will empower top-tier global winter sports events with cutting-edge outdoor equipment, joining winter sports enthusiasts around the world as we embrace the Milano Cortina 2026 Winter Olympics.

Forging Strategic Partnerships, Ushering in a New Winter Sports Chapter

PELLIOT's collaborations with three major international winter sports organizations span both ice and snow disciplines—core domains that reflect the brand's strategic commitment to penetrating professional sports markets and aligning with the highest international standards.

As an Official Partner of the ISU, PELLIOT provides professional equipment support for event officials, judges, and technical staff across multiple world-class ice sports, including figure skating, short track speed skating, and speed skating—helping to ensure smooth operations and professional delivery.

In ski mountaineering, PELLIOT serves as an Official Partner and Exclusive Apparel Supplier for the ISMF, outfitting event personnel in this demanding mountain sport that has made its return to the Olympic program.

Meanwhile, as the Exclusive Apparel Supplier for the FIS Snowboard and Freestyle Ski Big Air World Cup, PELLIOT equips those behind the scenes at one of the most spectacular disciplines in winter sports.

This series of high-profile partnerships not only represents a pivotal step in PELLIOT's globalization journey, but also stands as powerful proof that Chinese outdoor brands—driven by independently developed technologies and robust product excellence—are actively supporting and advancing the global winter sports industry.

Technology Protects Limits, Professionalism Interprets Nature

Since its founding, PELLIOT has remained steadfast in its core belief: product excellence driven by professional technology comes first. To this end, the brand has continuously invested in research and development, deeply integrating cutting-edge materials science with ergonomic design to create a range of hardcore products proven in real-world extreme environments—from high mountains to polar regions. It is this relentless pursuit of functionality, protection, and reliability that forms the solid foundation for partnerships with the world's top winter sports organizations.

When it comes to the unique demands of international competitions, PELLIOT products leverage multiple proprietary cutting-edge fabric technologies to establish industry benchmarks in key performance indicators such as waterproofing, windproofing, high moisture permeability, abrasion resistance, and warmth retention—capable of handling complex weather conditions like blizzards, strong winds, and low temperatures that may arise during events. At the same time, the design is precisely tailored to the demands of the sport itself: through three-dimensional tailoring and flexible structuring, it ensures comprehensive protection while offering exceptional freedom of movement and flexibility, enabling officials and staff to focus fully on the competition.

Answering the Call of Winter, Embracing Milano Cortina Together

PELLIOT's partnerships with ISU, ISMF, and FIS represent a natural extension and elevation—from the vast landscapes of nature to the professional arena of winter sports. By supporting globally celebrated winter sports events, PELLIOT not only provides professional equipment for organizers and staff, but also shares with the world an active lifestyle rooted in exploring, challenging, and enjoying winter landscapes—igniting public passion for participation along the way.

As the Milano Cortina 2026 Winter Olympics draws near, a new wave of excitement is gathering momentum across the global winter sports community. PELLIOT seizes this moment as a springboard to channel the technological expertise and product insights honed in extreme environments—comprehensively and systematically—into the professional winter sports stage. The brand aims to be more than just an equipment supplier for competitions; it aspires to become a committed partner in advancing winter sports culture and driving industry progress.

From elite competition to everyday winter living, we invite you to join us on the brilliant white snow—to witness every radiant moment of embracing nature and pushing beyond limits. From the competitive arena to every friend who loves nature and embraces life: Together with PELLIOT, let's embrace the ice and snow! May the innovative force from China continue to inject fresh energy into the development of outdoor and winter sports, safeguarding our timeless connection to the natural world.