Recently, PELLIOT, a high-performance outdoor lifestyle brand rooted in China, officially signed a global partnership agreement with the International Federation of Cinema and Television Sports (FICTS), announcing its role as FICTS Global Official Partner and Exclusive Apparel Sponsor. Moving forward, the two parties will collaborate deeply around the promotion of the Milano Cortina 2026 Winter Olympics and its cultural outreach. As the sole international organization for sports television and media recognized by the International Olympic Committee (IOC), FICTS operates a content network spanning five continents with global reach in sports communication. This partnership provides PELLIOT with a vital gateway into the broader international sports content ecosystem, further solidifying the brand's global presence throughout the Milano Cortina 2026 cycle.

Over the past year, PELLIOT has significantly expanded its international collaborations in the winter sports and outdoor sectors, establishing strategic partnerships with the International Skating Union (ISU), the International Ski Mountaineering Federation (ISMF), and the International Ski and Snowboard Federation (FIS). By providing equipment support for numerous international events and professional teams, the brand has built a multi-layered ecosystem that integrates "event collaboration, professional empowerment, and cultural expression." This latest partnership with FICTS marks PELLIOT's official entry into the core landscape of global sports content and cultural dissemination, elevating the brand's role in the Winter Olympics cycle from "event participant" to "cultural co-creator."

For PELLIOT, joining forces with FICTS represents not only an expansion of its sports partnerships but also a significant extension of the brand's global narrative framework. FICTS holds profound influence in the realm of global sports culture communication. Its flagship event, the "SPORT MOVIES & TV – Milano International FICTS Fest," spans 21 chapters across five continents, serving as a world-class stage for sports imagery, cultural innovation, and brand presentation. Through this platform, PELLIOT will, over the next three years, establish more direct channels of communication with sports cultural institutions, media outlets, athletes, and youth groups from around the world. By delivering diverse content, the brand will showcase its technological capabilities, cultural vision, and commitment to sustainable development.

Under the agreement, PELLIOT will deeply participate in multiple key initiatives throughout the FICTS 2026–2028 activity cycle, including the "Sport & Culture – Together for the Games" series focused on the Milano Cortina 2026 Winter Olympics. This initiative will take place in the Olympic region before and after the Games, serving as a significant cultural promotion event connecting the public, cultural institutions, and national team athletes. It focuses on spreading the spirit of sport, popularizing Winter Olympic culture, and facilitating cross-border exchanges. Through this platform, PELLIOT will continue to enhance its global visibility throughout the Winter Olympics cycle, leveraging its professional equipment and international communication resources to shape long-term recognition of its "outdoor technology brand" within the winter sports domain.

Beyond the Olympic-focused initiatives, the two parties will also launch a series of collaborations centered on youth sports education, including programs such as "Trofei di Milano Cortina 2026" and "GenerAZIONE2026." These initiatives reach a broad spectrum of primary and secondary school students, aiming to develop youth sports culture, promote healthy lifestyles, and spread Olympic values. PELLIOT will seize this opportunity to expand its international footprint in the realms of public welfare and youth sports development, demonstrating its sense of global responsibility and long-term commitment through projects with greater social value.

At the signing ceremony, Zhao Le, Vice President of PELLIOT, stated: "The partnership with FICTS not only allows PELLIOT to participate more comprehensively in global sports culture exchange, but also creates an opportunity for the brand to engage in dialogue with the world during the Winter Olympics cycle. Through technological innovation and cultural dissemination, we hope to transform PELLIOT's professional capabilities into a bridge for cross-cultural communication, delivering a higher standard of sporting experience to users around the globe." The brand believes that sports culture is not merely an industrial force, but a cohesive expression of values—and the international communication platform offered by the Winter Olympics cycle enables Chinese brands to participate in cultural co-creation at a higher level.

Thanks to years of deep cultivation in the field of high-performance outdoor equipment, PELLIOT continuously integrates technology with real-world scenarios, subjecting its products to rigorous testing in the world's most demanding outdoor environments. From high-altitude snowfields to polar glaciers, every piece of equipment undergoes strict validation to ensure reliable protection under extreme conditions—defining the limits of outdoor exploration through professional gear. This professional excellence, forged through real-world challenges, has earned PELLIOT authoritative recognition and a strong reputation in the global winter sports community. Moving forward, PELLIOT will continue to amplify the reach of professional outdoor culture worldwide through brand content and international event collaborations, allowing more people to experience the strength and value of Chinese outdoor technology.

As the Milano Cortina 2026 Winter Olympics approaches, global sports culture is entering a phase of greater openness, integration, and creative possibility. This partnership with FICTS marks a key milestone in PELLIOT's journey to becoming a significant participant in the international sports culture system. Over the next three years, PELLIOT will leverage FICTS's global platform to collaborate deeply with sports institutions, industry organizations, and cultural forces from around the world—ensuring that a professional outdoor brand from China is seen, understood, and embraced on the global stage, injecting into the Winter Olympics cycle a brand power that originates in China and speaks to the world.