Founded in 2012, PELLIOT is a high-performance outdoor lifestyle brand rooted in China, guided by its enduring philosophy of "Embracing Nature." Over the past decade, the brand has remained committed to forging a meaningful connection between people, the city, and the natural world—inviting individuals to rediscover the wilderness and embark on an everlasting journey with nature. In recent years, through continuous dedication to R&D, robust independent innovation, and deep involvement in China's mountaineering expeditions and academic research, PELLIOT has evolved from an emerging player into a widely influential benchmark brand within the outdoor industry.

Driving Innovation, Strengthening the Technological Moat

PELLIOT knows that real staying power comes from what you build underneath. From day one, the brand has chosen the harder path—not chasing "affordable alternatives," but embracing the spirit of a true materials champion, obsessed with getting every detail right.

In 2013, PELLIOT launched the PT-China Technology Platform, and it’s been the heartbeat of innovation ever since. Rooted in China’s natural landscapes and powered by homegrown R&D, the platform has given rise to a suite of breakthroughs that are redefining what outdoor gear can do:

Storm Breath Technology– cracking the code on the waterproof vs. breathability trade-off, delivering storm-level protection (20,000 mm H₂O⁺) without trapping heat or moisture.

Storm Shield Technology – standing strong against the wind, no matter how hard it blows.

Storm Dry Technology – wicking moisture fast, so you stay light and dry.

P-Energy TECH – reflecting body heat back when the temperature drops, keeping warmth where it belongs.

Together, they form a full-spectrum protection system built for any environment, any season. By 2025, PELLIOT had secured over 40 national patents—covering invention, utility models, and design—building a technological moat that’s not just deep, but distinctly its own.

Guardians of the Summit: Witnessing Limits Through Professional Excellence

PELLIOT's growth has always been deeply intertwined with the development of China's mountaineering and exploration endeavors. Anchored by its professional equipment, the brand has stood as a steadfast guardian for every challenge launched toward the limits of human endurance. In 2016, PELLIOT joined forces with Song Yujiang, a pioneer of Chinese oxygen-free mountaineering, on his successful summit of Mount Everest—a milestone that cemented the brand's profound connection with extreme mountaineering. In 2024, the brand signed He Jing, China's first female climber to summit all 14 of the world's 8,000-meter peaks without supplemental oxygen. Wearing PELLIOT's Peak Series gear from head to toe, she completed her final conquest of Shishapangma, witnessing the exceptional reliability of the products in the harshest of environments. Moving into 2025, PELLIOT has officially launched its "14+7+2" global exploration initiative and entered into a deep strategic partnership with Youmei Camp. This collaboration provides comprehensive professional support—covering polar and high-altitude apparel and equipment—for youth expedition teams, empowering the next generation of explorers to fearlessly pursue their dreams.

Industry-Academia-Research Collaboration: Cultivating the Next Generation of Outdoor Talent

PELLIOT understands that the long-term vitality of the outdoor industry depends on more thanjust gear—it depends on people. That's why the brand has been building bridges between academia and industry, partnering with China’s top universities to shape an innovation ecosystem built for the future.

Key collaborations include teaming up with Donghua University to launch the "Functional Technology Innovation Application Teaching Practice Base" and the "Outdoor Product Innovation Design Application Curriculum Center." PELLIOT also signed a strategic agreement with the Beijing Institute of Fashion Technology to co-establish the "Outdoor Functional Materials Innovation R&D Laboratory," a space dedicated to advancing high-performance materials through shared expertise and mutual growth.

Beyond the lab, PELLIOT is taking the mission outdoors. The "Into the Mountains and Seas" National University Outdoor Empowerment Program, created in partnership with outdoor clubs from Tsinghua, Peking, and Fudan Universities, invites students to trade lecture halls for mountain trails. Guided by professional mountaineers, they learn to navigate the wild—and themselves—building resilience, teamwork, and a connection to nature that no classroom can teach.

Cross-Border Integration: Redefining the Aesthetics of Nature

While pursuing functional excellence, PELLIOT has consistently adhered to the design philosophy of "inspiration drawn from nature," continuously exploring the intersection of functionality and fashion in outdoor gear to transform its products into modern vessels of culture and aesthetics. Through collaborations with renowned artists such as Yang Kun, Bai Baihe, and Tong Liya, as well as diverse trendsetting co-branding initiatives and partnerships with fashion media, the brand has steadily expanded its influence within fashion circles.

In 2024, PELLIOT announced acclaimed young actor Cheng Yi as its global brand ambassador, centering on the theme "Embark on a Journey to Nature with PELLIOT" to vividly convey the contemporary essence of the "new natural outdoor lifestyle." This partnership represents not only a synergy of strengths but also a fresh emotional bridge connecting the brand with its consumers.

Through relentless dedication to its professional domain and bold cross-industry exploration into fashion, PELLIOT has firmly secured its position among the top tier of Chinese outdoor brands, emerging as one of the fastest-growing players in China's outdoor industry over the past decade.

From standing tall on the summit of Everest to weaving together the brightest minds in industry and academia, from breaking through the boundaries of fashion to spreading the soul of an outdoor life far and wide—PELLIOT has spent over a decade proving one thing loud and clear: a Chinese outdoor brand can earn its place on the world stage. Not by following, but by leading—through technological breakthroughs, ecosystem-building, and a deep commitment to cultural roots.

Looking ahead, PELLIOT will keep pushing the limits of China's outdoor scene. For everyone who craves freedom and lives with purpose, we’re here to offer a new kind of adventure—one that shows the world just how far Chinese ingenuity can go, in the wild and beyond.