On September 19, at the highly anticipated season launch event for "Road to Milan – 2025 ISU Figure Skating Qualifying Competition Beijing," PELLIOT, a high-performance outdoor lifestyle brand rooted in China, held an official partnership signing ceremony with the International Skating Union (ISU), formally announcing PELLIOT as an ISU Official Partner. Over the next five seasons, PELLIOT will provide comprehensive professional equipment support for ISU global events, including the Milano Cortina 2026 Winter Olympics and the 2030 Alpine Winter Olympics.

A Powerful Alliance: Exploring New Opportunities in Winter Sports Development

At the signing ceremony, Liu Zhen, Chairman of the PELLIOT Group, was joined by ISU President Jae-Youl Kim, Secretary General Colin Smith, and ISU Chief Commercial and Marketing Officer Li Jiao, among others. In his address, ISU President Jae-Youl Kim stated that PELLIOT's commitment to product quality, functional innovation, and sustainable development aligns closely with the values of the ISU. This partnership, he noted, will provide strong equipment support for ISU global skating events.

Liu Zhen, Chairman of PELLIOT, stated: "Partnering with the International Skating Union is a significant milestone in PELLIOT's brand development. We are deeply honored to provide professional equipment for ISU global event officials and referee teams—this is the ultimate recognition of PELLIOT's product quality."

From Everest to the Ice Rink: PELLIOT's Professional Pedigree Takes Center Stage

PELLIOT's partnership with the ISU, one of the world's premier sports organizations, is no coincidence. As a high-performance outdoor lifestyle brand rooted in China, PELLIOT has embraced the core philosophy of "Embracing Nature" since its founding in 2012. Dedicated to innovation and research in functional outdoor technology, the brand has built a comprehensive product ecosystem for outdoor exploration.

From the summit of Everest to the polar ice caps, PELLIOT has tested and proven its product excellence in the world's most extreme environments—forging a professional pedigree that runs deep. Over the years, the brand has consistently provided equipment support for extreme outdoor pursuits such as Everest expeditions and polar explorations. Its products, rigorously proven in extreme conditions—whether on frozen polar glaciers or at the top of the world's highest peak—have demonstrated exceptional protection, durability, and functionality. In June 2025, PELLIOT was recognized by the Nepalese Embassy in China for its outstanding performance in high-altitude equipment and jointly signed the "Guardian of Everest Ecology Initiative," underscoring its leadership in the specialized field and its commitment to sustainable development.

Notably, in 2024, actor Cheng Yi signed on as PELLIOT's global brand ambassador, helping the brand transcend boundaries and reach a wider audience—introducing the image of "high-performance outdoor" to more consumers and significantly elevating the brand's visibility among the general public.

As the global governing body for skating sports, the International Skating Union (ISU) is known for its rigorous standards when selecting partners—evaluating not only product performance but also brand identity, sustainability values, and long-term development potential. This high-level collaboration between PELLIOT and the ISU marks a significant milestone in the brand's history.

Over the next five seasons, PELLIOT will provide a full range of professional equipment—including apparel and gear—for ISU global event officials, referees, technical delegates, and staff. Unlike athlete gear, which focuses primarily on "competitive performance," the equipment needs of the core event team present more complex challenges. It must meet stringent requirements across professional functionality, dignified appearance, and lasting comfort—ensuring the integrity and professionalism of the competitions.

From having deeply cultivated the outdoor sports sector to successfully entering the inner circle of top-tier international sports organizations as a supplier of "official designated equipment," this achievement represents not only global recognition of PELLIOT's professional capabilities but also a powerful endorsement that carries the mission of advancing international winter sports development. Leveraging the global influence of the International Skating Union (ISU), PELLIOT is poised to expand into broader international markets, capturing the attention of consumers around the world and effectively elevating the brand's global visibility.

Contributing Chinese Strength to Global Winter Sports Through Professional Excellence

PELLIOT's partnership with the International Skating Union (ISU) is more than just a commercial collaboration—it is built on a shared pursuit of professionalism, integrity, and excellence, marking a new chapter in how Chinese brands contribute to international winter sports. Moving forward, both parties will leverage this partnership to deepen cooperation in areas such as promoting ice sports, youth development programs, and sustainable initiatives.

From the mountain peaks to becoming an indispensable partner in international sports, PELLIOT has evolved beyond its role as a guardian of outdoor exploration—it now stands as a symbol of professionalism, authority, and fairness on the global sports stage. Looking ahead, PELLIOT will join hands with the ISU on the journey from Beijing to Milan, continuing to contribute Chinese strength to the successful staging of world-class winter sports events.