On October 18, 2025, during the 18th ISMF General Assembly in Mexico, PELLIOT, a high-performance outdoor lifestyle brand rooted in China, officially announced a partnership with the International Ski Mountaineering Federation (ISMF), becoming an Official Partner of the organization.

This marks another strategic milestone for PELLIOT on the global winter sports stage, following its recent partnership with the International Skating Union (ISU), further solidifying the brand's professional standing in the international winter sports community.

Over the next four ISMF seasons, PELLIOT will leverage its professional equipment to support top-tier global competitions—including the Milano Cortina 2026 Winter Olympics—working alongside ISMF to elevate ski mountaineering to new heights.

Building a Shared Vision: Driving Global Ski Mountaineering Through Innovation

Founded in 2008, the International Ski Mountaineering Federation (ISMF) is the global governing body for ski mountaineering and the organizer of premier events including the Ski Mountaineering World Cup and World Championships. ISMF is dedicated to advancing the global development of the sport, providing a fair, safe, and high-quality competition environment while championing values of sustainability, inclusivity, and innovation.

The Mexico General Assembly brought together approximately 50 delegates from 21 countries and regions, including national members, council members, and committee representatives—providing a vital platform for shaping the future of ski mountaineering. Announcing the partnership with PELLIOT at this pivotal moment reflects ISMF's strong commitment to the collaboration. It represents not only the introduction of top-tier equipment support for competition operations but also the infusion of a dynamic force of innovation into the future development of ski mountaineering.

On-Site at the General Assembly: PELLIOT Vice President Zhao Le Shares Vision via Video Address

At the event, Zhao Le, Vice President of PELLIOT, delivered a video address stating: "PELLIOT is deeply honored to become an Official Partner of ISMF. This is more than a strategic collaboration—it's a profound alignment of vision and values. It marks a shared commitment between PELLIOT and ISMF to drive innovation and build the future of ski mountaineering together."

Forged Through Performance: Professional Pedigree Tested in Extreme Environments

PELLIOT was born from a spirit of exploration and shaped by the challenges of the world's harshest environments. As a high-performance outdoor lifestyle brand rooted in China, PELLIOT has always made technological innovation its driving force, continuously pushing boundaries in protective performance, durability, and functionality. Through years of independent innovation, the brand has steadily elevated its product capabilities, developing a range of proprietary technologies while partnering with the world's leading suppliers of functional outdoor fabrics—providing reliable gear for mountaineers and outdoor explorers around the globe.

This partnership with ISMF is a natural extension of the brand's expertise into the world of snow-covered competition, and a powerful testament to the shared pursuit of excellence in extreme winter sports that unites both organizations.

PELLIOT's product philosophy is forged through a deep understanding of—and hands-on experience in—the world's most extreme environments. From the summit of Everest to the polar ice caps, from high-altitude expeditions to professional ski slopes, PELLIOT tests its gear in the harshest conditions imaginable, using professional equipment to define the very limits of performance. This product excellence—tempered in the most demanding outdoor landscapes on Earth—is what empowers PELLIOT to provide comprehensive equipment support for explorers around the globe. It is also the foundation upon which the brand has earned authoritative recognition and a professional voice in the international winter sports community.

In June 2025, PELLIOT was recognized by the Nepalese Embassy in China for its outstanding contributions to high-altitude equipment, and jointly signed the "Guardian of Everest Ecology Initiative"—an honor that speaks not only to the brand's professional expertise but also to its commitment to sustainable development.

Authoritative Recognition: Strengthening a Global Winter Sports Pedigree Through Strategic Partnerships**

Ski mountaineering is an emerging winter sport that will make its Olympic debut at the Milano Cortina 2026 Winter Games—marking the moment this technically demanding discipline steps onto the world's biggest stage.

At Milano Cortina 2026, PELLIOT will provide full professional apparel support for ISMF's technical delegates, officials, and executive committee members—the core team working behind the scenes. Ski mountaineering courses are often set in high-altitude snow mountains, placing extreme demands on equipment: clothing must strike a precise balance between lightweight construction and windproofing, waterproofing, breathability, and efficient warmth retention. The event's core team operates in these same snowy environments, facing low temperatures, strong winds, and complex terrain. Reliable gear is therefore not a luxury—it's a critical enabler of safe and smooth competition operations. With its top-tier product performance, PELLIOT will provide the event team with the robust protection needed to meet the challenges of high-altitude environments, helping to ensure the Games run safely, efficiently, and at the highest professional standards.

It is worth noting that prior to this partnership with ISMF, PELLIOT had already established a strategic collaboration with the International Skating Union (ISU), becoming an Official Partner and providing professional equipment support for multiple premier events, including the Milano Cortina 2026 Winter Olympics and the 2030 Alpine Winter Olympics.

Securing partnerships with two of the world's leading winter sports organizations—first the International Skating Union (ISU) and now the International Ski Mountaineering Federation (ISMF)—represents the highest level of authoritative recognition from the international sports community for PELLIOT's product excellence and professional capabilities. Through its sustained presence in top-tier ISMF and ISU events, PELLIOT's brand influence and professional image will continue to be strengthened and elevated within the global winter sports community.

Moving Forward Together: Driving the Growth of Winter Sports Worldwide

Winter sports continue to gain momentum, propelled by the Olympics and various international competitions, with more and more people embracing them as a way to explore the outdoors. As a high-performance outdoor lifestyle brand rooted in China, PELLIOT not only extends its expertise in innovative professional gear into the realm of winter sports, but also actively embraces the responsibility of advancing their development—infusing its professional spirit and brand mission into the global promotion of winter sports. The partnership with ISMF goes beyond providing professional gear support for competitions; it marks a strategic milestone in PELLIOT's journey from the outdoor arena into the world of professional winter sports.

Looking ahead, PELLIOT will continue to leverage its ongoing innovation in professional equipment and its commitment to support, working alongside ISMF to steer ski mountaineering toward a more professional and sustainable future worldwide—contributing with strength and purpose to the global winter sports community. PELLIOT believes that every breakthrough is born from a dedication to professionalism, a reverence for nature, and an unrelenting pursuit of the next summit.