On March 13, 2026, PELLIOT, China's premier high-performance outdoor lifestyle brand, officially announced the exceptional young actress  Rosy as its global brand ambassador. Under the theme "Sweet, Chic, and One with Nature – Embracing the Outdoors with Rosy," the partnership aims to initiate a profound dialogue on women, the outdoors, and lifestyle. This collaboration is more than a commercial alliance; it is a resonance of shared values: to redefine the outdoors not merely as a synonym for extreme challenges, but as an attainable part of everyday expression for every woman.

Sweet and Chic Resonance: Defining a Versatile Outdoor Aesthetic

What exactly is "Sweet and Chic"? In Rosy, it manifests as the lively charm she displays on screen, coupled with the toughness and determination she embodies behind the camera. As a highly acclaimed and beloved young actress,  Rosy has proven time and again with her roles that gentleness and strength can coexist, and that sweetness and sharpness are never mutually exclusive. This unique temperament—"sweet without being cloying, sharp without being cold"—resonates deeply with Gen Z women. They yearn to have their softer side seen, while also desiring the freedom to run fearlessly into the wilderness.

PELLIOT's advocacy of "Embracing the Outdoors" is the perfect response to this very spirit. As a pioneer and advocate of the high-performance outdoor lifestyle, PELLIOT consistently insists on deeply integrating technical innovation with fashion-forward design, continuously exploring a versatile outdoor aesthetic. This commitment ensures that high-performance outdoor apparel can not only accompany climbers to conquer majestic peaks but also serve as the go-to daily wear for urban youth—embodying both a relaxed, natural appeal and a bold, decisive attitude ready to face the wind.

Unbounded Growth: The Power of Being Unstoppable

Of course, "Sweet Toughness" is never just about looks. Behind Rosy's radiant smile lies the polish and breakthrough of a nine-year acting career. And beneath PELLIOT's stylish designs? Over a decade of hardcore technological innovation. Since its founding in 2012, PELLIOT has embedded "high-performance" deep into its brand DNA. The independently developed PT-CHINA New Nature Technology Platform draws inspiration from the natural world and its aesthetics, enabling products that seamlessly transition from urban commutes to mountain summits to countryside trails—covering every scenario imaginable. To date, PELLIOT has secured over 40 national patents, with products rigorously tested in the most extreme environments on Earth—from the summit of Everest to polar ice caps. From supporting Chinese mountaineer He Jing in her oxygen-free ascent of all 14 eight-thousand-meter peaks to launching the "14+7+2" global exploration initiative, PELLIOT has proven with hardcore strength: true fashion must withstand nature's harshest tests.

This spirit of breaking boundaries and unbounded growth is where Rosy and PELLIOT deeply resonate. Whether in her diverse explorations across the entertainment industry or the multifaceted possibilities of outdoor living, both embody the same belief: no limits, no constraints—with every journey, becoming a better version of yourself.

A Global Vision: From the Roof of the World to Your Closet

If Rosy 's addition brings a softer expression to PELLIOT, then the brand's continued efforts on the international sports stage inject powerful credibility beneath that softness.

Over the past year, PELLIOT has established official strategic partnerships with the International Skating Union (ISU) and the International Ski Mountaineering Federation (ISMF)—becoming the first Chinese outdoor brand to appear at the Winter Olympics. It has also joined forces with the National Olympic Committees of Kyrgyzstan, Bolivia, and two other countries, providing full-series professional equipment for their Winter Olympic delegations and athletes. Additionally, PELLIOT has become a Global Official Partner of the International Federation of Cinema and Television Sports (FICTS), working together to advance the Olympic spirit and sports culture. From the "Roof of the World" to the "Global Arena," PELLIOT is bringing the technological strength and cultural influence of Chinese outdoor brands to an ever-expanding stage.

At the same time, Rosy boasts a wide international following, with her work featured on global platforms like Netflix, sparking viewing sensations across Southeast Asia, Japan, and South Korea. Her global influence will strongly resonate with PELLIOT's worldwide resources. When she shares moments on social media of exploring nature in PELLIOT gear, it's more than connecting with millions of fans—it's a window through which an emerging Chinese brand engages in dialogue with the world.

Dual Paths, One Vision: Completing the Brand's Strategic Blueprint

With Rosy joining the PELLIOT family, the brand's dual-engine strategy—deep professional expertise combined with fashion-forward expansion—reaches its full strength.

At high altitudes, PELLIOT stands as a guardian of extreme exploration, building performance barriers through hardcore technology. In the city, Rosy brings outdoor aspirations to life with her vibrant blend of sweetness and edge—translating professional rigor into the effortless language of everyday style.

Professionalism runs deep; fashion gives it voice. Together, they shape PELLIOT's "all-scenario" product power: whether it's gear built for mountain challenges or sleek pieces for urban commutes, the brand delivers on its promise of "high performance + high aesthetics." Every journey into nature becomes a destination where both function and beauty are fully realized.

Journey with Rosy, Embrace Nature Together

The strength of the mountains, the rhythm of the city—both are expressions of embracing nature. PELLIOT has always believed: there is no single way to be outdoors, and every passion speaks. This spring, whether you're reaching for new heights or wandering into the wild, put on PELLIOT and join Rosy—explore, love, journey. With every step into the wind, discover your own sweetness and edge.